Building an Intuitive Future for Higher Education [Cisco]

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ROLE: Senior Producer, Harvard

CLIENT: Cisco

My team wrote and designed a white paper for Cisco to help promote their ‘Higher Education’ intuitive connected campus products in EMEAR. We created a world in Cisco’s illustrative style which spanned across the white paper, social assets, internal comms content, and an interactive HTML5 infographic.

I took the flat white paper design and brought it to life though engagements and animation using the Ceros platform. I built the experience as a day-in-the-life of a student on an intuitive campus, with different interactions throughout putting you in the shoes of the student.

This activation was a huge success, both organically on social and also as a sales tool for Cisco to show customers in a unique and hands on way. Due to it’s success, they asked us to replicate the activation and expand on the world we created with another student for a follow-up ‘Further Education’ campaign.

Find out more here: https://www.cisco.com/c/en_uk/solutions/industries/education.html