Fundamentally rethinking the world’s approach to consumption culture.
By inventing new materials using the world’s most abundant and dangerous resource – human trash – we do so without compromising an inch on design, performance or function.
We can turn yesterday’s drinking bottles into beautiful, ergonomically designed chairs. We can turn your cracked smartphone screen into high-end glassware. Our engineers and designers have over 15 years’ experience in creating revolutionary material solutions; planet-saving, design-led alternatives to virgin materials.
Man has already produced enough plastic and glass to fulfil our needs forever – it’s all out there, it’s just a case of reincarnating rather than burying it. And with enough creativity, each incarnation can be better than the last – with less impact. Waste doesn't end up in the earth, the environment isn't destroyed from resource extraction and recycled products have a lower carbon footprint than those from virgin materials.
Forever in fashion.
Transforming the fashion industry’s surplus synthetic waste problems—from manufacturing off-cuts and customer returns to polybags—into premium, high-performance garment hangers.
Each model can be branded and made in a variety of colours, offering a superior aesthetic and durability, to non-recyclable wood laminate standards of the past.
An icon made ready for the future.
To support Starbucks with its plan to decrease its environmental footprint through innovative store design, we' worked together to create furniture and textiles out of their own store waste.
Our first project together is to re-engineer the iconic Starbucks 'Bean' chair, crafted with waste from thier own stores’ coffee cups, lids, stir sticks, etc. Modular, it can be flat packed and is predominantly made with polyethylene terephthalate, commonly known as P.E.T., the material found in plastic water bottles and frappuccino cups. The upholstery too uses the same recycled P.E.T. but transformed on precision looms into a soft but durable fabric. Using a single material across different elements of the product allows easy re-recyclability for the next reincarnation.
Plastics unlike you’ve ever seen before
From colour-popping jacquard weaves produced by Italian couture mills, to high-performance upholstery fabrics, the possibilities of P.E.T. fabrics now far exceed expectation — with all our products using recycled plastics like the plastic bottle that once held your water.
These fabrics make beautiful soft furnishings, like our range of cushions, and even more innovatively, can be thermoformed and bonded with P.E.T. felts to create anything from chair seats to wallets.
Smartphone screens reborn as iconic glassware.
Smartphone glass is the most premium grade glass on the planet, but a low recycling rate means so much of it goes to waste once devices are discarded. We decided it was worth salvaging.
One material, four luxurious applications
We developed a custom range of exclusive accessories made from a luxurious Italian jacquard, available for customers to purchase from Starbucks’ global Roastery stores, made using rPET waste.
The accessories range encompasses a tote bag, laptop case, card wallet, and a valuables tray. Each item is made from the same recycled PET waste—commonly found in single-use water bottles—but using our proprietary technologies, transformed into a variety of applications with different properties. From the soft and insulated laptop case and tote bag, to the solid thermoformed tray and the folded structured card wallet, the wide potential of the material is showcased.
The colourful patterned jacquard that runs across the range pays homage to Starbucks’ new home in Milan, taking inspiration from bold abstract print designs made famous by Italian labels Pucci and Missoni. This link is continued through production, with the jacquard woven in Italy on the finest fashion looms more used to silks from the most prestigious luxury houses, juxtaposing our technology of the future with the ultimate craft of today.
Modular construction. Revolutionary materials.
Like no furniture you’ve seen before. Built around an ingenious central axle, this new method of joinery was awarded a US invention patent, and allows for 1,000s of adjustments and modular configurations. Not only are the height and angle of your chair easily reset, the chair itself can be used to make a desk, side table or coat stand.
The materials used too are just as revolutionary. Fully recycled and re-recyclable, old DVDs, cola cans and water bottles come back as the furniture of the future.
A First for the City of Firsts
Partnering with the City fo Manchester, we took the iconic blue plaque and recreated it out of up-cycled rubbish from the city’s own waste stream. Stand alone plaques, and collars for the existing, to support and Augmented Reality walking tour of the innovation district- our plaques were made up of up-cycled CDs and DVDs, reflecting Manchester’s rich history in music and media; and marbled solid bases made of recycled sneakers given MCR’s history in fashion and the famous Ramblers movement and “Right to Roam” originated there during the industrial revolution as well. 100% sustainable and recycled, these support a circular economy for the city and can be repurposed infinitely using zero virgin materials.
