#LetsGoHIYA

Below are a handful of campaign photographs I shot around London and edited of the #LetsGoHIYA out-of-home campaign we developed for our client Hiyacar- ‘the AirBNB of car sharing’.

After defining the brand’s tone of voice and coming up with the ‘big idea’, our agency ran a series of out-of-home ads, including tube, adshel, fly poster and digital placements, encouraging people all over London to join up and join in with our hashtag #letsgohiya